Since 2014, we have been part of LIXIL, the world’s leading manufacturer of water and home products, and part of a strong brand portfolio. Offering “Pure Freude an Wasser”, all our products are based on our brand values ​​of quality, technology, design and sustainability.

The brand’s core competence is water, and this helps to implement LIXIL’s environmental impact strategy by using resources sparingly throughout the supply chain, from CO2-neutral* production and avoiding unnecessary plastic in product packaging to water- and energy-saving product technologies such as the GROHE Everstream shower with water recirculation. With its GROHE X hybrid communication ecosystem, the brand is setting new trends in the industry. The brand connects people both in the digital brand experience center and in person, combining both in the GROHE X brand and communication experience center in Hemmer, Germany, and even on the road with the GROHE X Motion trucks, thereby helping to achieve LIXIL’s goal of “making better housing a reality for everyone, everywhere.”